Retirement Investment Advisors

Their brand is built around the path to retirement, so I built the shapes around that idea. The curve of the homepage hero nods to a path, and that same curve carries into the photos and page headers inside the site. I introduced a serif typeface to feel confident and steady, and set a word or line of each headline in their gold, in italics.

I built the structure for a content library their team fills. They add a financial brief, an e-book, or market commentary, pick where it belongs, and templates place it across the site automatically. They can also mark anything as new, and a small pill shows up on it everywhere it appears, so returning visitors can spot what’s changed.